Prompt of the week: Create a buyer persona

Let ChatGPT lend a hand to create your perfect customer.

Author

Niklas Huetzen
October 28, 2023

If you're advertising to everyone, you're doing it wrong! ❌

Let me introduce you to our prompt of the week that will help you narrow down your buyer profile so you can spend your sales and advertising budget where it really matters.

We've broken this down into 3 prompts that cover all parts that are important to create a detailed buyer profile.

Prompt 1: Know your persona

"You are a marketing analyst with extensive skills in research. Your tasks is to create an ideal buyer profile for [Description of your business and services]. Our typical customer is [Description of your typical customer]. I want you to create a buyer persona with the following information: Demographics, Psychographics, Challenges, Goals, Values and Motivations. The persona should have a real name that resonates with the information you collect."

You should get an output like this:

Now that we have a persona we can take a deeper look at which pain points we can address and at the same time solve with our services.

Prompt 2: Understand their fears

"Based on the information we have about [Persona] I want you to collect the fears they have if they miss out on [Your service]. We need these information to advertise into these pain points."

ChatGPT should answer like this:

With these insights we can ask ChatGPT to create a list of results the persona can expect if they are using our solutions, giving us the opportunity to advertise to them with the Problem-Solution framework.

Prompt 3: Know how to trigger their desire

"Create a list of results [Persona] can expect by using [Your service] and reference them to these pain points [Fears]."

This is how the result looks like:

Bonus Prompt: Write a cold call script

Want to reach out to your buyer persona? Let ChatGPT write a short script you can follow to get your cold calls on track.

"You are a cold calling sales expert. Write a sales script for a cold call to [Persona] that uses the PAS framework. Use the following information: [Persona Information],[Fears], [Results]."

Et voila, there we go with the cold call script:

With these information we can build a comprehensive marketing and sales strategy around our buyer profile and hyper-target it to them, making every dollar spent on sales and marketing count.

We always work on refining our buyer personas based on feedback data we get from our clients. Iterate your persona from time to time to keep it accurate!

Tip: Save your buyer persona profile with all information so you can use it in your future prompts.

Until next time, keep laser-targeting!

Best,

Nik